Echinacea purpurea: A Tough, Beautiful Native Perennial Few perennials offer the combination of beauty, hardiness, and ecological value found in Echinacea purpurea, commonly known as Purple Coneflower. With its distinctive purple-pink petals surrounding a spiny orange-brown cone, this native North American wildflower has become a staple in gardens, and pollinator plantings. Not only does it provide months of colour,…